Tetley Tea's Canadian division sought to carve out a unique presence in the Canadian market by launching their own dedicated website. The goal was ambitious: for the first time, Tetley Tea Canada would sell directly to consumers online, a significant shift from their traditional retail-focused approach.
Client:
Tetley Canada
My Role:
Creative Director
Year:
2022
Service Provided:
Strategy, UX/UI, Design
Challenges
Breaking New Ground: Tetley Tea Canada had never sold directly to consumers online, so the project required a strategy that would not only launch a new website but also establish a strong online sales channel
Brand Storytelling: The website needed to capture and communicate Tetley's rich heritage and commitment to quality, all while appealing to a Canadian audience
E-commerce Integration: Developing a user-friendly and visually appealing e-commerce experience that could support Tetley's new direct-to-consumer initiative was crucial
Solutions
We delivered a bespoke Shopify theme tailored to Tetley Tea Canada's needs. The custom design seamlessly integrated Tetley’s brand identity with an intuitive user interface, enabling customers to explore and purchase products with ease. The digital strategy focused on storytelling, allowing Tetley to connect with their audience by showcasing their history, values, and product range.
Results
The new website successfully launched Tetley Tea Canada into the direct-to-consumer market, providing a fresh platform to reach Canadian customers directly. The combination of a strong narrative with a functional e-commerce solution positioned Tetley Tea Canada as a competitive player in the online tea market.
Key Takeaways
Successfully managed the transition from concept to a fully operational e-commerce site
Crafted a digital experience that balanced brand storytelling with an effective sales funnel
Helped Tetley Tea Canada establish a new revenue stream and engage with their audience in a more personal way