Hemingway Whiskey was a new brand of rye entering the whiskey market for the first time without an established identity or online presence. Their vision was to make a bold entry into the market by launching their exclusive first edition bottle with a very limited quantity through an online platform. The challenge was to build a compelling brand identity and an engaging digital experience that would make an impact in the whiskey industry.
Client:
Hemingway Whiskey
My Role:
Creative Director
Year:
2022
Service Provided:
Branding, UX/UI, Custom Shopify Theme
Challenges
Brand Creation: With no existing brand identity outside of their logo and bottle design, the project required a foundational approach to create a distinct and memorable brand that resonated with the target audience.
Exclusive Launch: The online platform needed to effectively showcase the exclusivity and premium nature of the first edition bottle, enticing customers to make a purchase
User Experience: Designing a Shopify theme that not only looked aesthetically pleasing but also provided an intuitive and enjoyable shopping experience was essential
Solutions
Visual Identity: A cohesive visual language that included logo design, color palettes, typography, and imagery, all aimed at conveying the brand's premium nature and heritage.
Storytelling: Rich, evocative content that told the story of Hemingway Whiskey, connecting with consumers on an emotional level and highlighting the craftsmanship behind the first edition bottle.
User-Centric Design: A seamless e-commerce experience that prioritized ease of navigation, engaging product displays, and a streamlined checkout process.
Results
The launch of Hemingway Whiskey's first edition bottle was met with great success. The strong brand identity and elegant online presence captivated the target audience, leading to completely selling out the first day of launch and establishing a solid foundation for the brand's future growth.
Key Takeaways
Successfully created a distinctive and memorable brand identity
Developed an engaging Shopify theme that highlighted the exclusivity of the product and provided a superior user experience
Enabled Hemingway Whiskey to make a significant impact in the market with their inaugural product launch and sell out the first day