Eikon Device, a renowned tattoo equipment supply brand, needed a significant overhaul of their outdated and buggy website. The goal was to modernize their brand identity and create a visually stunning, user-friendly online presence. The project also included the development of a bespoke account experience and wishlist functionality, all integrated into a new Shopify platform.
Client:
Eikon Device
My Role:
Creative Director
Year:
2022
Service Provided:
Branding, UX/UI, Shopify
Challenges
Outdated Website: The existing website was not only visually outdated but also plagued with bugs, necessitating a complete redesign and replatforming.
Brand Modernization: Eikon Device needed a refreshed brand identity that would resonate with modern tattoo artists while maintaining its established reputation for quality.
Enhanced User Experience: Developing a bespoke account experience and wishlist functionality was crucial to meet the needs of Eikon Device’s professional clientele.
Solutions
Brand Identity Refresh: A modernized visual identity that included a new color scheme, typography, and imagery, all reflecting Eikon Device’s commitment to quality and innovation in the tattoo industry
User-Centric Design: A clean and intuitive website layout that made navigation easy, enabling users to find products and information effortlessly
Bespoke Account Experience: Custom account features that allowed users to manage their profiles, view order history, and create personalized wishlists, enhancing the overall shopping experience
Shopify Integration: Seamless migration to Shopify, ensuring a stable, secure, and scalable e-commerce platform that could support Eikon Device’s growth
Results
The launch of the new website marked a significant transformation for Eikon Device. The modernized brand identity and enhanced user experience were well-received by customers, leading to increased engagement and sales. The bespoke account features and wishlist functionality further personalized the shopping experience, fostering customer loyalty.
Key Takeaways
Successfully rebranded Eikon Device with a modern visual identity that appealed to contemporary tattoo artists
Developed a user-friendly website that significantly improved the overall customer experience
Seamlessly migrated the outdated website to Shopify, providing a stable and scalable platform for future growth